at the Bluecoat - Branding

Working with one of Liverpool's most prestigious and historic arts spaces, the team at Nonconform and I worked on a major re-branding project that encapsulated each and every part of the organisation from stationery to signage, working closely with the marketing team over a number of years to implement the new brand and identity. The core idea behind the new brand was to create a space through the logo, defining the venue as a destination in which a multitude of events and other happenings could take place. The logo was so flexible that we were able to adapt it to every need and was flexible enough, and identifiable enough to take on illustration and other formats of typography whist still remaining on brand. www.nonconform.co.uk

The new Bluecoat logo enabled the building to became a destination where a multitude of activities take place

Examples showing how the logo was able to express a multitude of ideas and events and how the font was flexible enought o be re-drawn and even illustrated. Chapter & Verse logo illustrated by Neil Keating.

Event brochure

Event brochures & other printed materials

Event brochure

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