South Liverpool Homes - Branding

A rebranding project for South Liverpool Homes. Working with the team at Nonconform, I worked on the development and production of the re-naming of the company, the new brand hierarchy as well as a new look and feel for print work and the reception centre at the SLH offices. This project included briefings with key staff members and residents of the association which resulted in a new set of branded, targeted communications across the board.

The branding process began with a new name "South Liverpool Homes" as opposed to "South Liverpool Housing" which gives the client a friendlier, more accessible tone. Old logos were refreshed and a new core logo designed for the group

The friendly tone was applied across much of the communication

Photography featuring real imagery of real people became of focal point of the designs

Friendly, personable communication

Screensaver

Flyer design

Vehicle graphics

Brochure spread

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