The project began with an update of the Vodkatrain logo. The letterspacing was increased as was the spacing within the lozenge, a new colour replaced the 100% black, the ascenders were slightly rounded to give a softer feel and the 'V' was given a purpose which could be utilised across the brand
1. = Old logo 2.= New logo
The 'V' taken from the logo can be utilised to represent social media
Facebook page
And also becomes a new identifier
Front & back cover with internal 'throw out' which makes up the three page cover of the brochure 2015/16
Inside 'throw out'
Newly designed icons to represent the different journey styles throughout the brochure and a bright colour palette
Brochure spreads
The second point of contact with the customer were detailed journey information sheets
Flyers designed for an expo event